| Martin Le Chevallier, visual artist, lives and works in Paris. He works with the Maisonneuve gallery in Paris. Biography Born in May 1968, Martin Le Chevallier has been developing since the end of the 1990s, a body of work which aims at critically reviewing our contemporary myths and ideologies. His first piece, for instance, a cederom entitled Gageure 1.0 (Wager 1.0, 1999), is a labyrinthine reformulation of corporate discourse. Afterwards, he produced Flirt 1.0 (2000), a game of seduction based on many excerpts of American old films and a videowatching game, Vigilance 1.0 (2000). From October 2000 to September 2001, he was resident at the French Academy in Rome where he dedicated himself to the evocation of a utopian society with his interactive film: Bliss. This “praise of inactivity” pushed him then to create another interactive film, Oblomov (2001) in which he juxtaposed the main character’s apathy with the viewer’s impatience.He then explored once again this medium with One minute of silence (2003), an interactive installation conceived in collaboration with the writer Tiphaine Samoyault. In this piece, the viewer follows a journey in the thoughts and the perception processes of a group of people gathered after September the 11th. In 2003, he realized two new critical projects: Safe Society, a video that parodies safety ideology and Doro bibloc, a phone server dedicated to our urges to consume. In 2004 he set up the existential turnaround of The Butterfly (Le Papillon, 2005), a new interactive video. In 2007, Martin Le Chevallier designed a painting wooden polyptych entitled 'NS', in which he paid an ironical tribute to the politics of Nicolas Sarkozy. In 2008, he has taken the decision to hire a consulting firm, which mission will be to assess the validity of his artistic and commercial choices.
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